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CAO SET TO ESCAPE IN A ‘TIMELY’ FASHION WITH ANONIMO WATCHES

CAO Cigars Selected To Launch Special Edition Shelby Watch

Nashville, October 31, 2007: CAO, one of the world’s foremost premium cigar manufacturers, has been chosen as the exclusive cigar brand to launch the Anonimo Shelby Mark II SE watch at the upcoming Cigar Aficionado Big Smoke in Las Vegas on November 9-10.
Founded in Florence, Italy, by respected designer and entrepreneur Federico Massacesi, Anonimo has become renowned amongst watch collectors and was described as “the coolest watch brand out of Italy since Panerai,” by Time Out magazine. The Anonimo Shelby Mark II SE pays tribute to Carroll Shelby and Shelby Automobiles, the legendary manufacturer of the Shelby Cobra and the 2007 Ford Shelby GT. In addition to receiving a highly rated CAO Cigar, guests of the CAO booth in Las Vegas will also receive a special promotional offer on Anonimo watch winders and travel cases, courtesy of AnonimoUSA. “The personalities and philosophies of CAO and Anonimo were a perfect marriage,” commented CAO Chief Marketing Officer Jon Huber. “Much like CAO, the Anonimo brand prides itself upon being a perfect blend of tradition and innovation. We’re excited about this association, and our CAO Vegas team will be proudly wearing Anonimo watches during the Big Smoke.”
The Anonimo Shelby Mark II SE watch will be limited to 500 units of each dial color with a suggested retail price of $5,500.00. For more information on CAO and Anonimo watches, please visit www.caointernational.com and www.anonimousa.com.
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