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CAO ANNOUNCES ‘ROCK N ROLLED’ EVENT TOUR

Cutting-Edge Cigar Maker Sets Out To Bring Rock n Roll Attitude to a Series of In-Store Cigar Events

Nashville, September 23, 2008: CAO, one of the world’s foremost premium cigar manufacturers, announced today that it is embarking upon a nine-city U.S. tour of retail tobacco stores touted as the “CAO Rock N Rolled Tour.”
Each stop will feature special offers on CAO cigars (including a sneak preview of the forthcoming CAO Lx2 brand), limited edition ‘CAO Rock N Rolled’ apparel and accessories, and Special Guest CAO Director of Lifestyle Marketing Jon Huber. “The Rock N Roll ‘attitude,’ if you will, has always been part and parcel to the CAO brand image,” stated Huber. “We believe the whole concept of the retail tobacconist in-store event is growing tired and stale, and we want to interject some fun back into the equation. The ‘Rock N Rolled’ tour idea was born over after-hour drinks and cigars one night with our National Sales Manager, Frank Kapp. We basically played off the recent ‘CAO Rock N Rolled’ tattoo that I had done in May (featured in the summer issue of Cigar Press magazine). We just want to bring a little ‘rock’ to the genre of hand-‘rolled’ cigars.”
The “CAO Rock N Rolled Tour” will officially launch on October 7 at The Party Source in Bellevue, Kentucky, and will conclude in Londonderry, New Hampshire, on October 30, at Twins Smokeshop. For more information, please visit the ‘Events’ page found on caointernational.com.
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