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CAO “TAKES IT TO THE LIMIT” WITH ROCK BAND HINDER

Cutting-Edge Cigar Maker Selected As Exclusive Cigar Sponsor To Hinder Record Release Party

Nashville, October 24, 2008: CAO, one of the world’s foremost premium cigar manufacturers, announced today that it has been selected as the exclusive cigar sponsor to the Hinder record release party to be held at the Hugh Hefner Sky Villa in the Palms Casino Resort in Las Vegas on October 30.
The multi-platinum recording artists best known for their single “Lips of an Angel” and their penchant for rock ‘n roll debauchery will be celebrating the forthcoming release of their new album, “Take It To The Limit.” CAO joins a short list of ‘rockstar’ brands hand-selected for the exclusive VIP party, including Jagermeister, Le Tourment Vert Absinthe, and a bevy of Playboy Playmates. Invited guests will enjoy CAO America Cigars. “Considering that we’ve been traveling across the country on the ‘CAO Rock N Rolled Tour,’ we didn’t need to think twice about participating in the Hinder record release party; the fit was perfect,” commented CAO Director of Lifestyle Marketing Jon Huber. “Considering the upcoming election, we felt that CAO America was the perfect brand—after all, what’s more American than Rock ‘n Roll, great cigars, and partying in a 40,000-square-foot villa with a dozen playmates?”
In July, CAO celebrated its 40th anniversary by hosting a party for 3,000 guests at the Palms Casino Resort that featured a performance by the Rock and Roll Hall of Fame legendary band, Lynyrd Skynyrd.
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