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No Hard Times at Heavenly Cigar, Investing Heavily to Benefit Smokers

No Hard Times at Heavenly Cigar, Investing Heavily to Benefit Smokers

No Hard Times at Heavenly Cigar, Investing Heavily to Benefit Smokers

 

     Heavenly Cigar Company’s new headquarters ... plush and much more spacious ... may be the most tangible sign of the company’s growth and success.  But, it won’t be the most noticeable evidence for cigar lovers.  In the face of hard times for smokers and the industry alike, Heather L. Phillips, Heavenly’s founder and CEO, along with what she calls her “Angelic” staff, are confidently investing in the future.  Phillips explains “We know the business is coming back and we’re preparing for that day.”

     Heavenly’s new location remains in Naples, Florida, where Phillips launched her dream in 1999.  She has since created fourteen premium flavored cigars under the Heaven brand, plus Red Lion, a limited-distribution natural cigar.  Her instinct for marketing, especially promotion, has propelled Heaven cigars into prominence, including having formed the Heavenly Angels, a flight of attractive young ladies who promote the company and products at retailers’ stores and other events worldwide.  Their annual pin-up calendar has thousands of devotees, including women smokers.

     Phillips, not succumbing to the lassitude the sluggish economy has caused in many manufacturers, has initiated a number of steps that combine to drive Heavenly to new heights.  Analysis and reorganization of the company’s operations has resulted in a  streamlined, restructured work flow in both office and warehouse; easier and more direct  dealings with the company’s new Nicaraguan factory; tightened inventory control; two more sales / customer service personnel, and new product branding and marketing.  All this restructuring will have payoffs for smokers, by a smooth, uninterrupted flow of fresh product ... all the things that build brand loyalty.     
         Phillips reports, “Heavenly Cigar has been spared the average 30% drop in business that many other manufacturers are suffering.  We’re doing well to date.  More importantly, we have continued to build and strengthen our position in the marketplace.  The company has never been more together.  We’re a family, both literally ... my sister, Terryn Kinney’s contribution is invaluable ...  and we’re also a family of common purpose, making Heavenly even more responsive and accessible to our valued customers.  Even my dog, Maduro, puts in regular days at the office.”
 

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