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New Tantra Premium Botanical Cigars Are Heavenly Cigar’s Second Major Market Beachhead

Heavenly Cigar Company, long recognized as the maker of Heaven, their popular premium flavored cigars, announced two breakthroughs this summer. Both created considerable excitement among smokers. Their Red Lion premium natural cigar line, reintroduced in two blends and three shapes, prompted comments like, “We’ve waited a long time for this!”

New Tantra Premium Botanical Cigars Are Heavenly Cigar’s Second Major Market Beachhead

 

   Heavenly Cigar Company, long recognized as the maker of Heaven, their popular premium flavored cigars, announced two breakthroughs this summer. Both created considerable excitement among smokers. Their Red Lion premium natural cigar line, reintroduced in two blends and three shapes, prompted comments like, “We’ve waited a long time for this!”

   Tantra, Heavenly’s second product to debut, takes the company into new and equally exciting market territory. According to Heather L. Phillips, Heavenly’s founder and CEO, “We are presenting a collection of never-before-seen cigars ... infused with botanical essences, including exotics from the farthest regions on earth ... some would even suggest from Heaven itself!  Raaw and Trance are the first two offerings, with more to follow. The choices of herbal, spice, and floral essences provide us with virtually limitless combinations of flavors and aromas.  Tantra is an exotic complement to the tastes and aromas of our existing Heaven premium flavored cigars, familiar to the Western palate.  Tantra’s essences, many of Eastern origin, yield a meditative, almost mystical smoking experience.

     “Tantra handmade cigars are a blend of choice Nicaraguan and Honduran filler and binder tobaccos, with an Indonesian wrapper.  Our secret essence-infusion process surpasses the conventional methods used by the industry.  Proprietary curing and aging, plus a third curing stage, smooth the tobacco and reduce nicotine, tar and acidity to lower levels than traditional aging and curing methods.  This concept offers a similar benefit to sugar in coffee, giving Tantra a taste and aroma that set it apart from the entire industry.

     “The herbal infusion process gives Raaw and Trance subtle flavor profiles and aromas that are intriguing, but that never overpower those of the premium tobaccos.  The exotic herbs give smokers a hint of wildflowers in Raaw, while Trance’s predominant character is that of night-blooming Jasmine.”

     The cigars come in two shapes: a 5" x 54 Robusto and a 4" x 40 Perla, presented in boxes of 25 and 50, respectively.  The bright colors and eye-catching branding are designed to stand out on retailers’ shelves.  Heavenly is now shipping Tantra in both shapes, and at attractive prices.  Tantra, like Red Lion, owes much of its initial acceptance to the reputation for quality and performance of the Heaven line.

     Phillips adds, “The concept of Tantra was conceived over three years ago, with the help and guidance of the late Mr. Steve Sacks, formally a key accounts manager for Kretek International.  The realization of how fleeting life really is prompted me into action.  Now, Tantra is born, a tribute to the generosity of Steve Sacks’ spirit.”


Tantra premium cigars, infused with exotic botanical essences, marks premium flavored cigar maker Heavenly Cigar’s entry into new markets


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