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Toraño Cigars Rewards “Our Roots Run Deep” Tour Attendees With Exclusive New Cigar, and Launches Toraño Branded Cigar Lounge

Toraño Cigar’s father and son team, Chairman Carlos and President Charlie Toraño, have taken their “Our Roots Run Deep” Tour to over thirty tobacconists across the United States, as of press time.  The tour celebrates the fourth-generation tobacco family’s origins in Cuba, their passion and dedication to the tobacco industry since 1916, and the launch of their new cigar, Exodus 1959 - 50 Years.

Toraño Cigars Rewards “Our Roots Run Deep” Tour Attendees With Exclusive New Cigar, and Launches Toraño Branded Cigar Lounge

 

     Toraño Cigar’s father and son team, Chairman Carlos and President Charlie Toraño, have taken their “Our Roots Run Deep” Tour to  over thirty tobacconists across the United States, as of press time.  The tour celebrates the fourth-generation tobacco family’s origins in Cuba, their passion and dedication to the tobacco industry since 1916,  and the launch of their new cigar, Exodus 1959 – 50 Years.  According to Charlie Toraño, “The excitement at these participating retailers has run very high, with attendance averaging one hundred enthusiastic cigar lovers at each event.  We’re thrilled, not only at their response to this latest addition to the top-rated Exodus line, but also by the overall enthusiasm of our consumers for the Toraño brand.  The Tour is succeeding in making our company, our cigars, and our family more recognized and  accessible to loyal, as well as first-time Toraño smokers.  My father and I are rewarded greatly by their eagerness at learning of the Toraño family’s cigar and tobacco history, which spans almost a century.”

     The Tour will continue into 2010.  The program for the events combines the introduction of the Exodus 1959 - 50 Years to guests, as well as placing Carlos and Charlie in face-to-face contact with tobacconists and smokers, in a Cuban ambience.  Cuban decor, music, food and beverages add to the atmosphere.  Felipe Sosa,  Toraño’s ten-year veteran roller, rolls cigars for attendees ... but not just any cigar.  The previously-unnamed cigar, available only at the Tour events, is a special blend, with a gorgeous wrapper and rich, full flavor.  Inevitably, events’ hosts and smokers all but begged the Toraños to allow them to buy the cigars, and the Toraños happily acquiesced.  It will be called “Tour Blend 2009,” and will be available exclusively to those tobacconists who hosted a Roots Run Deep event in 2009.

     The Toraños have further announced they will partner with Fumée Cigars, Cedar Park (Austin), Texas, in creating the state’s first Toraño-branded cigar lounge.  The grand opening, coupled with the Tour’s festivities at Fumée Cigars, takes place on December 5, 2009 (4-8 pm), with Charlie Toraño in attendance.  The cigar lounge will permanently display the entire Toraño portfolio of over forty frontmarks, including all standard, limited releases and special edition cigars.   The store will also have permanently-displayed  Toraño posters, the now-famous Toraño rocking chair, and Toraño-branded accessories.  Lounge patrons will enjoy special Toraño offerings and other promotional considerations in the future.  “We are thrilled to be working with the Toraño family.” says Fumée founder Heather Haddad. “I am happy that  we are partners in this exciting and exclusive project to bring both of our companies to the forefront of the Texas cigar industry.”     

     Charlie Toraño sums up the Tour’s progress as being, “One of the most significant and successful promotional ventures our family has attempted.  We are especially pleased, but not surprised, at the acceptance for our new Exodus 1959 - 50 Years cigar line.  It has joined the two previous Exodus (Gold and Silver) brands, both of which have consistently been among the most highly-rated cigars in the industry.  Exodus 1959 - 50 Years celebrates the final triumph by the Toraños and other legendary Cuban cigar and tobacco families over the Cuban regime that exiled them, following the 1959 Revolution.  These families have emerged as the pioneers of a cigar industry that has blossomed, then burgeoned throughout Central America and the Caribbean, over the half-century since that epochal event.

     “Exodus 1959 - 50 Years is available in Robusto, Churchill and Torpedo.  It is very dark, with a lush, oily sheen that adds visual impact.  It is the most full-bodied blend of the three Exodus brands, but with a subtle, natural sweetness and balance that were very difficult to achieve in such a powerful cigar.  The cigar is likely to be called ‘Exodus Copper’ by the consumers, reflecting its copper-trimmed band and box art.  Presented 24 to the box, it is priced in the same range as its Exodus predecessors, and is now available at tobacconists everywhere.”

     When asked what else is in store during and following the Our Roots Run Deep Tour, Charlie Toraño advises, “Watch for a huge special Miami event in January, and for a special Toraño DVD that will be announced there.”  From the Tour’s success to date, it should be worth waiting for.


The new Exodus 1959 - 50 Years cigar is featured in Toraño Cigar’s “Our Roots Run Deep” Tour, now appearing at retailers nationwide

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